Definition of «natural softness»

"Natural softness" refers to a natural state of being soft or gentle, without any artificial or forced qualities.

This beautiful sheet set is made of pure organic cotton for natural softness and style. (potterybarnkids.com)
A soft bristle brush and buildable formula leaves fringe with loads of volume and drama, but still with natural softness. (allure.com)
Our Star Duvet Cover is made of pure organic cotton percale for natural softness. (potterybarnkids.com)
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